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Kobe Bryant and the Big Idaho Potato Truck

Idaho Potato Truck, Kobe Bryant -

Kobe Bryant and the Big Idaho Potato Truck

 State Governments are trying to save money anywhere they can, Idaho is no exception and when the Big Idaho Potato truck didn’t seem to be earning its keep so the Idaho Potato Commission decided to pull it off the road. Then the Big Spud found a “friend in high places”, actually above the rim of the basketball court: Kobe Bryant. Kobe recently retired from the Los Angeles Lakers after a spectacular career, but let's back up a minute.

What's Up With Idaho Potatoes

Idaho has a motto on their license plates "Famous Potatoes”. After all if it weren’t for Idaho potatoes, fast food fries wouldn’t be so fast. Frozen, shoestring potatoes were invented here. They even have a “Potato Drop” at New Years’ Eve in Boise. The Idaho Potato Commission was started in 1937 and promotes the State’s most famous crop with its “Grown in Idaho” seal. The volume of potatoes grown in Idaho is huge and the most famous of the “famous potatoes” is the giant russet that gets baked, boiled and fried.  The Big Idaho Potato Truck has carried the giant spud all over the United States and made friends everywhere. Idaho potatoes have advantages over other potatoes due to the State’s excellent weather, rich volcanic soil and Idaho’s ingenious systems of irrigation (those huge circles seen from the air and those giant wheels you see on the ground). Nutrition levels are higher and they just plain taste better than other potatoes (sorry, Maine). The Idaho Potato is just that, a licensed and special breed of spud with an awesome advertising platform... the truck.

Kobe Bryant keeps up to date on a “missing truck”

Idaho Potato Truck Goes Missing

Kobe was being interviewed by ESPN’s personable and very professional Heather (“Spud” to her pro athlete fans) Cox, who is also a spokesperson for the Idaho Potato Commission, and the basketball great asked about the semi that pulls the 6 ton replica spud around for personal potato appearances. A commercial for the Commission features an Idaho farmer on a journey to find the truck.  Kobe’s comments caught the attention of Chairman/CEO of the Commission Frank Muir and he quickly changed their plans to pull the truck off the road. The truck travels coast to coast and is scheduled to visit the Kentucky Derby, a New England chili cook-off and SeaFair in Seattle. It will also make a personal appearance at the premiere of “Idaho the Musical” in Las Vegas and a list of other Spud-tacular events that will get longer as its renewed fame grows. The Potato will even cruise New York Harbor as a “photo op”.

Famous People and Famous Potatoes

Kobe Bryant, Heather Cox and The Idaho Potato Commission are all giants in their field. And, good people always gather together for a good cause. Potatoes are one of the best nutritional sources available and go with anything. The Big Potato Truck tells people about Idaho Potatoes and raises money for charities on its road trips. Kobe Bryant is a sports legend and Heather Cox represents ESPN and The Idaho Potato Commission both personally and as a supreme professional. Good people, good potatoes, and need we say more?



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